About- Ahluwalia Law Offices is a U.S.-based immigration law firm with a multi-location presence across Texas and representation in several states. Led by Attorney Pallavi Ahluwalia, the firm caters to a diverse clientele ranging from individuals to large corporations. The firm had strong word-of-mouth growth but lacked a digital infrastructure to support lead generation at scale.

My Role- As the Content Producer and Digital Marketing Strategist, I led the firm’s end-to-end content and outreach transformation—from blog planning and SEO execution to campaign deployment and performance analysis. I also re-designed their logo aligned with the new strategy.

My Contributions-
1. Designed and implemented a sustainable organic content strategy tailored for U.S. immigration topics, spanning H-1B, TPS, F-1, and cross-border employment issues.
2. Managed end-to-end blog production: topic selection, SEO research, writing, and visual asset creation.
3. Launched targeted LinkedIn campaigns for attorneys to drive thought leadership and audience growth.
4. Created SEO-optimized landing pages and newsletters, helping segment B2C and B2B service offerings more effectively.

Impact:
-Built a fully operational digital marketing pipeline for lead generation within 60 days.
-Increased qualified lead flow through organic channels by over 30% within 3 months.
-Positioned the firm as a credible authority in complex immigration cases via long-form blogs, social media, and email marketing.